welness is vital

Vital Proteins came to us with a tagline—“Wellness is Vital”— and a huge celebrity. But, in a massively growing category (wellness) that comprises everything from ice baths to eye yoga, we wanted to show people that wellness doesn’t have to be any one thing. It gets to be whatever works for you—and Vital Proteins can be an easy addition to any routine.

"Wellness is Vital" campaign for Vital Proteins. Created with 72&Sunny, starring Jennifer Aniston and shot by Academy Award-Winning director, Damien Chazelle. We also shot with a host of influencers including Addison Rae, Iskra Lawrence, Silvy Arroujo and Chase Tucker.